What is SEO in digital marketing?
The term SEO in digital marketing refers to Search Engine Optimization , the process of improving how a website performs in the search engine's algorithms. The intention behind this practice is to increase a site's number of visitors and make it more likely for those visitors to purchase from the business online when they return back. The full form of SEO can be broken down into two types: 1. white hat 2. black hat White hat = White hat practices are ethical and good for your ranking on search engines such as Google or Bing. White hat SEO is important to rank your website on the search engine pages Black hat = The term Black Hat SEO is used to refer to websites that are trying to rank on search engines through in ethical and black hat means. The choice of the term "black hat" by marketers came from a hat that was often worn by 19th-century Western outlaws to provide them with anonymity. Black hat SEO has been a subject of much debate as well as controversies in th...